Blogs

Google Changes Affect Your Page Structure

Google Changes Affect Your Page Structure
If users seem to be lingering for a long time on your site, it makes your site seem to be more useful and popular than it probably really is. On the other hand, sites that really do provide useful content may have their rank negatively affected by having a higher official bounce rate than your site. As a consequence of recognizing this, Google is rewarding sites that actually do place useful content above the fold. It does not mean that they will take aggressive action against sites that do waste space at the top of the page, but there is an advantage to getting useful information presented...
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Sitemap For Large Sites

Sitemap For Large Sites
Sitemaps are one of the most effective search engine optimization techniques. Spiders or bots index pages on the web. When a search is performed, on any search engine whether Yahoo, Google, Bing or any other, the search is run on the indexed pages. You can use sitemaps to to have search engines index your website. When indexing and scanning a page, search engine crawlers go through links in a site. It is therefore very important to make sure that you do not have any links that are broken (which normally leads to 404 errors). A link that is not working makes a bot to stop in its tracks, even...
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Increase Website Conversion Rates

Increase Website Conversion Rates
You need to increase the online and offline conversion rates for you to optimize on the profits. If your rates are on the decline, it could translate into losses. To prevent this from happening, here are five ways you can increase your business conversion rates. Conversion rates are the percentage of prospective customers taking the specific actions you want. No matter how good your business conversion rates are, there is always room for improvement. Improving your conversion rates results in an improvement in profits.There are several ways for increasing conversion rates. Clear contac...
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